Welcome to the New Generation Product API. This API has endpoints that allow you to access high quality, direct product data from merchants, without having to set up your own ETL and data scraping pipelines. You can:

  • search our aggregated product catalog using vector similarity and LLM reranking techniques (by brand or across brands)
  • get product information for a specific, known product (by ID)
  • filter products to retrieve a specific product using a brand’s PDP URL

Our API is currently in private beta and we’d love to partner with you on building agentic commerce applications. We plan to continue expanding our product catalog and API endpoints to provide the canonical source for anything you can buy and sell on the internet, including brand designs and guidelines.

To use our API, you’ll need an API key. Email us and we’ll help you get set up with an API key and test account.

Prefer having a conversation with our docs? Head over to our custom GPT with your questions!